- Smartphones (126)
- Tablets (2)
BLU
BLU Products is a leading American consumer electronics company that primarily focuses on the design, manufacture, and sale of affordable, high-quality smartphones and tablets. Founded in 2009 by Samuel Ohev-Zion, BLU—short for “Bold Like Us”—aims to democratize mobile technology by offering cost-effective yet feature-rich digital devices to consumers in emerging markets as well as in North America.
Products and Services: BLU specializes in producing Android-based smartphones and tablets that cater to a diverse set of consumers. Their product lineup ranges from entry-level smartphones to mid-tier and flagship devices, ensuring there is something for every budget. These devices typically boast modern designs, robust build quality, and essential features such as high-resolution cameras, substantial battery life, and expandable storage.
History and Market Impact: Since its inception, BLU has carved out a significant niche in the smartphone and tablet market. Originally targeted at Latin American and Caribbean markets, the company quickly expanded its reach to the United States and other global markets. By offering competitive pricing without compromising on quality, BLU disrupted the traditional pricing models of more established mobile phone manufacturers.
Key Achievements and Milestones: One of BLU's significant milestones includes shipping millions of devices globally and securing key partnerships with major U.S. online retailers like Amazon and Best Buy. This amplified their reach and provided substantial market penetration. Additionally, BLU has achieved notable acclaim for its annual release cycles, consistently refreshing its lineup to incorporate the latest technological advancements while maintaining affordability.
Reputation and Global Standing: BLU has established itself as a trustworthy and reliable brand, particularly known for making mobile technology accessible to underserved markets. While competing with giants like Samsung and Apple, BLU has managed to sustain a loyal customer base by prioritizing value and functionality. Though not without its challenges—such as dealing with occasional issues related to software updates and customer service—BLU’s commitment to value and accessibility continues to bolster its reputation in the global market.