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- Smartphones (1)
Essential: Simplicity Redefined
Essential, a company founded by Andy Rubin, the creator of Android, focuses on delivering essential, high-quality products with a minimalist approach. They're best known for their flagship smartphone, the Essential Phone, which boasts a bezel-less display and a titanium frame, emphasizing durability and aesthetics.
Launched in 2017, Essential aimed to shake up the smartphone market with its unique design and focus on modularity. The company also entered the smart home market with its Essential Home smart bulb, designed for seamless integration with its phone and other smart devices.
While the Essential Phone received critical acclaim for its innovative design and performance, it failed to achieve significant market penetration. The company faced challenges in competing with established players and struggled to maintain a consistent product roadmap. Essential ultimately ceased operations in 2020.
Despite its short lifespan, Essential left a mark on the industry with its emphasis on design and user experience, contributing to the trend of bezel-less displays and modular smartphones.