- Smartphones (6)
EVERCOSS
Overview: EVERCOSS is an Indonesian consumer electronics company primarily recognized for its affordable and versatile smartphones. The brand offers a range of mobile devices designed to cater to various market segments, from entry-level users seeking basic functionalities to more advanced consumers desiring enhanced features like high-resolution cameras, powerful processors, and extended battery life.
History and Market Impact: Founded in 2008, EVERCOSS, originally branded as Cross Mobile, quickly established itself as a leading local smartphone producer in Indonesia. The company's rebranding to EVERCOSS in 2013 marked a significant shift towards embracing broader technological advancements and enhancing product quality. EVERCOSS capitalized on Indonesia’s burgeoning demand for smartphones, providing cost-effective alternatives to international brands, thus democratising access to mobile technology among the nation's vast population.
Key Achievements and Milestones: EVERCOSS achieved a significant milestone in becoming one of Indonesia's top smartphone brands within a few years of its inception. The brand's alignment with Google’s Android platform offered considerable performance improvements over its early devices. In 2015, EVERCOSS launched the A-Series, which was particularly well-received due to its affordability and robust features, further solidifying its position in the market. The company also ventured into the 4G LTE segment, catering to consumers’ growing appetite for higher speed internet and more reliable connectivity.
Reputation and Global Standing: While EVERCOSS remains predominantly well-known and influential within Indonesia, its affordability and focus on quality have earned it a strong reputation for reliability and value. The company has also started to eye international markets, particularly in Southeast Asia, seeking to leverage its competitive pricing and robust device portfolio. EVERCOSS's commitment to delivering budget-friendly smartphones without compromising on essential features continues to support its standing as a trusted brand among cost-conscious consumers in the region.