- Smartphones (8)
Garmin-ASUS
Garmin-ASUS is a collaboration between Garmin Ltd., renowned for its GPS technology, and ASUS, a Taiwanese leader in computer hardware and consumer electronics. This partnership was established to leverage the strengths of both companies in creating innovative smartphones that integrate advanced GPS functionalities with top-tier mobile technology.
Overview of Main Products and Services: The primary offering of Garmin-ASUS is the Nüvifone series, which combines GPS navigational features with the benefits of a smartphone. These devices are designed to provide comprehensive travel assistance, integrating Garmin's robust navigation systems with ASUS's hardware prowess. The Nüvifone series offers users turn-by-turn navigation, points of interest searches, and location-based services, all packaged within a high-performance smartphone.
History and Market Impact: Formed in 2009, Garmin-ASUS brought together Garmin’s 20+ years of expertise in GPS technology and ASUS’s innovative approach to mobile devices. In a market then dominated by major players like Apple and Samsung, Garmin-ASUS carved out a niche catering to users looking for state-of-the-art navigation capabilities combined with smartphone functionality.
Key Achievements and Milestones: Despite its brief presence in the market, Garmin-ASUS achieved notable success with the release of the Nüvifone G60 and A50. These models received positive reviews for their unique integration of navigation and smartphone features, a pioneering effort at the time. The company also played a key role in highlighting the importance of GPS technology in everyday mobile usage.
Reputation and Global Standing: Although Garmin-ASUS eventually ceased its operations in the smartphone market by 2010, it left a lasting impact by demonstrating the potential for specialized, high-functionality mobile devices. The collaboration is remembered for pushing the boundaries of what smartphones could offer, particularly in terms of navigation services. Today, both Garmin and ASUS continue to be highly respected in their respective fields, with Garmin leading the market in GPS technology and ASUS recognized for its innovations in computing and electronics.