- Smartphones (5)
Multilaser: A Brazilian Leader in Smartphones and Beyond
Multilaser, a Brazilian multinational, is a prominent player in the consumer electronics market, with smartphones being a key product line. They offer a diverse range of devices, from budget-friendly options to feature-rich models, catering to diverse customer needs. Founded in 1987 as a manufacturer of computer accessories, Multilaser quickly expanded into the burgeoning mobile phone market, becoming one of the leading smartphone brands in Brazil.
Their dedication to accessibility and affordability has been a significant factor in their success, allowing them to reach a broad customer base and challenge established global brands in the Brazilian market. Multilaser has also achieved success through strategic partnerships, notably with Google's Android operating system.
Key milestones include the launch of their first smartphone in 2011 and the consistent ranking among top smartphone sellers in Brazil. Multilaser is widely recognized for its commitment to innovation and its robust after-sales service network, contributing to their strong brand reputation within Brazil and increasing their global footprint.