- Smartphones (1)
ONIDA
ONIDA, originally known for its consumer electronics and home appliances, expanded into the smartphone market to leverage its brand recognition and legacy of quality. The company offers a range of smartphones designed to cater to various customer needs, emphasizing affordability, robust features, and innovative technology. ONIDA smartphones are known for their user-friendly interfaces, long battery life, and reliable performance, making them a preferred choice for budget-conscious consumers.
Founded in 1981 by G.L. Mirchandani and Vijay Mansukhani, ONIDA rapidly gained popularity in the Indian market with its iconic television sets. Over the years, the brand diversified its portfolio to include various electronic products, including air conditioners, washing machines, and, more recently, smartphones. The brand’s tagline, “Neighbour's Envy, Owner's Pride,” encapsulated its market impact in the '80s and '90s, making ONIDA a household name.
A significant milestone for ONIDA was the launch of its smart TV range, which integrated internet capabilities and smart features, helping the brand stay relevant in an evolving market. Transitioning to smartphones marked another pivotal step, reflecting the company’s agility in adapting to market trends.
Today, ONIDA continues to uphold its reputation for quality and innovation. While it faces stiff competition from global smartphone giants, ONIDA’s unwavering focus on durability and customer satisfaction helps it maintain a strong foothold in the Indian market. The company’s legacy and continuous effort to innovate ensure that it remains a respected and trusted brand in electronics.